rbb Public Relations Named Agency of Record for Activ Doctors Online


Michelle Valdivia : rbb Public Relations

MIAMI – rbb Public Relations, a leading national marketing public relations firm that champions breakout brands, was named agency of record for Activ Doctors Online, a global telemedicine innovator that offers personal health records, second medical opinions and e-consults all in one unique integrated web-based platform. rbb has been hired to manage a strategic public relations campaign for Activ Doctors Online, including media outreach to regional and national health trade, business and consumer audiences.

Activ Doctors Online founder, Florent Monssoh, has set out to revolutionize the healthcare industry and change the lives of people around the world through better access to health information and medical experts. The company is a health partner to employers and consumers, with a complete suite of telemedicine solutions that work together to save money, time and even lives.

Activ Doctors Online is changing the way people experience healthcare by putting them in control of their own health destiny,” said Monssoh. “With our industry in the midst of a paradigm shift, we needed an experienced marketing partner with the skill set to reach a specific set of audiences and correctly position our unique suite of telemedicine offerings.”

The Activ Doctors Online portal, currently with about 140,000 members, provides professionally managed Personal Health Records (PHRs) that are protected by military-level security protocols. Activ’s PHRs are future-ready, interoperable with Electronic Medical Records (EMRs) systems, which health providers are required to implement by 2014. The company continues to build its network of 1,500+ doctors around the world to provide members with access to the best minds in medicine for second medical opinions and e-consultations.

“The passion of Activ Doctors Online founder Florent Monssoh to create a healthier world makes this an exciting account for rbb,” said Lisa Ross, president of rbb Public Relations. “And the opportunity to partner with them as they break into a developing market segment is perfectly suited for rbb’s passion for marketing breakout brands,” she said. “Our joint strategy is to educate employers, benefits administrators, health care providers and policy makers on how Activ Doctors Online’s complete telemedicine package can save money, time and even lives. At the same time our messaging will reach consumers, promoting Activ’s suite of telemedicine solutions as tools to empower individuals and employers to ensure better health outcomes and lower costs,” said Ross.

To solicit rbb Public Relations for brand-building marketing public relations services, please visit rbb Public Relations.

About Activ Doctors Online
Activ Doctors Online is a global telemedicine innovator, passionate about empowering people to control their health destiny by using more intelligent, secure information management tools and easy access to medical experts to save money, time and even lives. The company provides a secure, user-friendly portal for individuals and families to control their health information through professionally managed Personal Health Records. Members can also use the portal to access a network of more than 1,500 physician specialists for second medical opinions, and to connect with their primary physicians through e-consult. Global operations encompass the U.S., Europe and Asia.

About rbb Public Relations
Champion of breakout brands, rbb is an award-winning marketing public relations firm with a national reputation for delivering results on par with the largest national firms, but with the individual attention of a boutique agency. Three time winner of the “Agency of the Year” title, rbb’s staff excels in media relations, corporate communications, digital/social media, product introductions, reputation management and crisis counseling. The firm’s capabilities encompass a variety of practice areas, including B2B, consumer products, financial and professional services, travel & leisure, health and fitness, and food and beverage. For more information, call (305) 448-7450 or visit rbb Public Relations.

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